Getting down to fashion business

“I used to think Vancouver fashion was an oxymoron,” said Imran Amed, editor of Business of Fashion, at this week’s Digital Revolution event. (To which I say: What, fleece jackets and yoga pants aren’t fashion?)


But Amed’s emphasis was on the “used to” because Vancouver fashion is oh so real. And this event, hosted by Alexandra Suhner Isenberg of Searching For Style, is proof that this city’s fashion community is a strong one.

Presented in the form of an on-stage interview (think Oprah, but without the cameras) the Harvard-educated Amed shared his insights on how the digital revolution affects fashion.


So what did we learn? Smart brands use digital marketing, well, smartly. Take Burberry, for example. Brilliant new media strategies helped turn the house from the “chav” brand it was in the late 90s to the coveted one it is today (you’ve seen how cool The Art of the Trench is, haven’t you? It’s all about real people with real style).

Amed also pointed to Arcade Fire’s new interactive film The Wilderness Downtown as a nifty example of personalizing a consumer’s experience (just watch the film, you’ll see what he means). It’s not fashion, but its rapid spread through the worldwide web makes an interesting case study.


Oh, and Amed believes bloggers are here to stay. To which I say: Woot! Woot!

P.S. Make like a bird and tweet with me.

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  • Reply Alexandra Suhner Isenberg September 3, 2010 at 7:58 am

    So glad you could make it!

  • Reply Paulette September 3, 2010 at 8:01 am

    Next time I come on stage and tell what I think of fleece jacket and yoga pants : I can predict this is the ultimate look of the century.
    Hey, Kelsey !

  • Reply Davidikus September 3, 2010 at 9:11 am

    Of course some bloggers are here to stay. Just not all of them. I really like this orange background and how it matches this sweater!

  • Reply MizzJ September 3, 2010 at 8:12 pm

    Ooh what’s up with these little outfit peeks? I want the full shot!

    What’s your Fall Fashion Frenzy? Tell me & you could win a $100 gift card from ShopBop!

  • Reply Chelle September 6, 2010 at 2:32 am

    Great post! Love the interactive nature of The Wilderness Downtown – wow. I truly believe Vancouver has its very own fashion sense, and that it’s here to stay.

    Also, love the shoes and bold purse!

    Xo Chelle

  • Reply slk September 7, 2010 at 12:26 pm

    I love love love love. Did I say love, The Wilderness Downtown film.
    Those shoes are my favs. Nice toes! Great coloured suede bag.

  • Reply slk September 7, 2010 at 12:27 pm

    Wow… that bag matches Amed’s blazer… did you talk before the show!

  • Reply Irina September 7, 2010 at 1:09 pm

    Love this post. How can I easily view your older posts?

  • Reply hauteworld September 7, 2010 at 1:40 pm

    I also think there are plenty of (fashion) brands who misuse or completely suck at digital marketing, so there is some finesse involved. Looks like a great event! And love that flash of a red clutch!

  • Reply Kelsey September 9, 2010 at 10:30 am

    Alexandra — So glad you arranged it. It was so much fun. And so informative!

    Paulette — I think you’re so right about that. Vancouver fashion is the way of the future ;)

    Davidikus — Such a random little colour-coordinating coincidence, isn’t it?

    Mizz J — Eeek! Sorry! I’m such a fan of the cropped photo, I’ll take more full-body shots next time.

    Chelle — Love the Wilderness Downtown too! I’m kinda obsessed with Arcade Fire, actually. And I agree with you, Vancouver does have its own style.

    SLK — So happy to hear you like my toes.

    Irina — To view older posts easily, you can use the “You might also like” feature and also the search field on the right hand side. Happy surfing!

    Hauteworld — One day I’ll come to Paris and talk marketing/advertising/all those fun things with you.

  • Reply Irina September 9, 2010 at 1:56 pm

    No. I mean really go back to the beginning to view posts (like on other blogs).

  • Reply Kelsey September 14, 2010 at 3:38 pm

    Irina — Here’s a link to the very first post on The Anthology. Happy surfing!

  • Reply Bionica September 29, 2010 at 5:44 pm

    well I am totally feeling your fashionable shoes!!!!!


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