Style | Sterling Shoes SS/12

If you’ve worked on a photo shoot you know the really fun part isn’t the shoot itself (though they are a blast). The best part is after all the location scouting and lighting tweaking, after all the prepping and primping — it’s seeing the photos themselves.

Like this shot from the Sterling Shoes spring/summer campaign I worked on a few weeks ago. We shot on location at the Waldorf Hotel thinking we’d spend most of our time in the tiki-tastic lounges. And we did. But we took over one of the hotel’s revamped rooms for a few minutes toward the end of the day and this was one of the magic moments we captured.

She looks like a movie star, doesn’t she?

Then there are the quirky, wonderful shots you get when the model (Christie B.) is a bundle of personality. Seriously, this girl is a riot. The bags she’s holding and the shoes she’s wearing are all at Sterling.

Our photo shoot dream team: photographer Evaan Kheraj, stylist Luisa Rino, hair and makeup artist Melanie Neufeld, graphic designer Jenny Kim and the peeps at Sterling (thanks, Lisa!).

P.S. For more behind-the-scenes photos follow @TheAnthology.

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  • Reply a stylized hysteria March 8, 2012 at 6:16 pm

    The model is gorgeous! Looks like it was a really fun time!

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  • Reply Gabriel March 23, 2012 at 6:12 pm

    I work at one of the Sterling Shoes locations, and we LOVE your posters – they are fun, and super stylish! We always get comments from our customers wanting to try on the shoes featured in the pictures. The girls brighten up our store, look great in our shoes, and do a good job selling them! Well done!

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  • Reply Style | Sterling Shoes Fall/Winter 2012 Campaign | The Anthology October 28, 2012 at 11:33 pm

    […] It was shot by Evaan Kheraj, styled by Luisa Rino, and art directed by yours truly, the same team that put together the spring/summer 2012 campaign (take a look at the behind-the-scenes shots and the finished products). […]

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