When I first started Northill, my creative communications company, I cheaped out on printing my business cards. I was just starting out and I was in a rush to get them done so I had them printed digitally on flimsy stock (that’s paper, for those of you who don’t spend your days talking to designers). And I was never, ever proud to hand them out. I should have known better because I’ve spent years with graphic designers who are obsessed with printing techniques. (How many conversations have I had about the joys of embossing and debossing?)
So when it came time to reprint my cards I did it right.
And I love them.
Thanks, Sonja and Heather, for all your help!