Style | Behind the Scenes of the Sterling Shoes FW/12 Campaign Shoot

Is there anything more fun than creative directing a fashion campaign? I’m going to go out on a limb (or should I say…out on a window sill?) and say no. Sterling Shoes has been one of my clients since I started Northill a year ago (love working with you guys!) and we just shot our fall/winter campaign a few weeks back.

Above, one of the models chills at photographer Evaan Kheraj’s studio before we went to the location.

In the spring we shot at Vancouver’s Waldorf Hotel — take a look at the behind-the-scenes shots and the finished products — so for this campaign we headed outside…

…to railroad tracks, which, we found out when a train came barrelling through, are still operational.

Then, to get some of that big-sky feel we trekked to wide-open fields in White Rock, which is 45 minutes outside of Vancouver. While a hang glider tried to get off the ground (above left), I was operating a leaf blower/wind machine. To blow a breeze through the model’s dress, that is, not to help the hang glider take flight.

Evaan Kheraj — that’s him in the tree — shot the campaign and Luisa Rino styled it (in the above shot she put the models in a sweater by Kersh, poncho by Press, toques by Lifetime Collective, scarf by Cecile Benac. In the second shot from the top, they’re both wearing sweaters by Press). Negar, who was our makeup and hair artist, created a custom-blended lip colour that was part plum, part blush and all stunning.

I just spent the day going through the photos so I’ll share the in-front-of-the-scenes shots as soon as I can. Man, I love projects that are this much fun to work on.

P.S. I tweet while I’m on location so follow @TheAnthology on Twitter.

Previous Post Next Post

You Might Also Like


  • Reply Jo Moore July 17, 2012 at 9:00 am

    I love Cecile Benac’s knits. I am looking forward to seeing the finished images. Wonderful!


  • Reply Kelsey Dundon July 19, 2012 at 12:51 pm

    They’re super gorgeous! Can’t wait to share them!

  • Reply Style | Shooting Freedman Shoes’ Fall/Winter 2012 Campaign | The Anthology July 30, 2012 at 9:27 pm

    […] shoots — I love everything about them. Hot on the, um, heels of the fall/winter campaign shoot for Sterling Shoes we shot the fall/winter campaign for Freedman Shoes, photographed by David Fierro, styled by Luisa […]

  • Reply Diary | Posing and Smizing | The Anthology August 22, 2012 at 11:55 am

    […] often than not I’m the one operating the wind machine, but the other day, I was the one getting winded. One of my very favourite Vancouver-based fashion […]

  • Reply Style | Sterling Shoes Fall/Winter 2012 Campaign | The Anthology October 25, 2012 at 8:49 pm

    […] shot Sterling’s fall/winter 2012 campaign in the middle of summer (take a look at the behind-the-scenes shots) and now that it’s autumn, it’s finally in stores. And I couldn’t possibly love […]

  • Leave a Reply