Here’s a hypothetical situation for ya

Let’s say your closet is filled with wacky and wonderful vintage pieces. You’d want a few classics to balance out the insanity, right?


Well, in my case that situation is anything but hypothetical. So when I buy new pieces they’re often the most classic, basic, comfy ones around. Like those from Alternative Apparel. The California-based brand will open its first retail shop in LA’s radtastic Abbot Kinney next month.


In Vancouver, Alternative Apparel has set up a temporary retail shop at Gastown’s Times Profile Shop until April — you’ll find pics from the launch party here. (Times Profile Shop is kind of like the retail equivalent of a serial monogamist — it only partners with one brand at a time. After Alternative Apparel, Oliver Peoples and Cheap Monday will each have a turn transforming the space.)

It’s comforting to know you have an alternative, isn’t it?

[Images courtesy of Alternative Apparel.]

P.S. Twitter is a nice alternative.

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  • Reply janis March 13, 2011 at 9:22 pm

    i’m in vancouver in next weeks! score! definitely checking it out!

  • Reply janis March 13, 2011 at 9:22 pm

    *in two weeks.. sorry!

  • Reply Kelsey Dundon March 15, 2011 at 6:52 am

    Fun! You’ll love all of Gastown actually.

    Happy shopping!

  • Reply Alternative Apparel | July 19, 2014 at 4:03 pm

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